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Showing posts from October, 2018

Six major problems that an entrepreneur can face at the time of food business startups

Have you started you a new food business but unable to run it for long? Are you wondering why it foils down when you have never left any recoupment of money invested? So here is your answer, Anyone can start a food and beverage business but there are very few who did not end up with fail. This article will help you to know what are the points that should be kept in mind while establishing a food and beverage business so that it will not make you disappoint and take you to the zenith of success. Following are the mistakes that should be avoided : •      Limited Access to Market Insights: Although it is not that crucial to access in market insights during the strategy-building process because this information is very costly. But the brand owner gives the privilege to learn the importance of market research far especially when the retailers start cutting down the category and denying their recently produced products. Besides, brand owner can obtain Trademark r...

MANAGE YOUR CASH FLOW FOR YOUR STARTUP

“Before you can run, you need to walk”  - crawl even. These 10 tips on managing cash flow will bring you back down to earth - so your business can fly. Whether one is working for a startup, or he is startup himself, most of the businesses fail because of lack of cash. It has been seen numerous times that the startups try to distend their businesses. And since they do not track their cash flows, they realize one day that their long-term runway has reduced to a limited now. If all the startups start keeping an eye on the movement of cash and their spendings, they can  save their business from failure . The one who takes the risk of running a business without the analysis of cash flow might land in the raises of trouble. If you are doing so, you are actually shooting yourself in the foot and wasting all that you have done to maintain your other great works in management, finance, HR, etc. Here we have described 10 important tips to keep your business on the path of grow...

GST: Good for Taxpayers, Bad For Government?

GST Rises Many might be unaware, but the idea of implementing GST in India was introduced under the leadership of the Late Shri Atal Bihari Vajpayee. He appointed an Empowered Committee(EC) in the year 2000, and the committee was tasked with drafting the GST laws. Their and several other's efforts combined finally came to fruition in the year 2017 with the adoption of the Good and Services Tax(GST) Act, 2017. Following the 1st of July, 2017, GST has been in full operation and it seems to have restored order to the taxation system in India.  GST is basically an indirect tax replacing most of the indirect taxes that are levied in various stages of production of goods and services. In this way, GST becomes an indirect tax for the whole country. GST basically aims at removing the cascading effect of taxes. Cascading effect is basically the additions and accumulation of taxes at each level of production of a good/service. The system of GST return and compliances were a b...

Naming Your Business: Process and Pitfalls

What should we think while naming a business? An ideal business name contains the key elements of your company for forging ahead in the business world. Sometimes, people make such an unconventional name of their company that it become so hard to remember. An eccentric or long name can indeed undermine your audience's ability to search for it. Short names are preferable than the long name of a company. The name of a company is the identity which is as crucial as attracting the customers in the competitive world. If you are to Company Incorporation and still in a dilemma, what should be the name of your company than this article will help you to know the right process of making the name of the business. Besides, in most of the cases, people misguided by committing some pitfalls. This article will also enlighten you about the various pitfalls which should be avoided. Proper research and testing Business name ideas There are mainly three kinds of research for a business name w...

Zomato, Swiggy and others to de-list restaurants without FSSAI license

The thrill of online ordering Let's be honest "your food is on its way" is one of the happiest notification that a food business can send to their customers. Generating revenue with the help of the internet and online orders, great reviews leading to the increased outreach of restaurants has made for a blissful time for food-based businesses. Swiggy, Zomato, UberEats, Foodpanda are all a means to end providing best quality cuisine to your customers in remote locations. However, it would be a shame if a restaurant would lose valuable customers because of unsafe standards of food. FSSAI(Food Safety and Standards Authority of India) has instructed the major food delivery services to delist restaurants not having FSSAI license . This directive was issued in July of 2018. Sub-standard Food The issue of food safety arose because of the spike in the frequency of complaints from customers of these food delivery apps bemoaning sub-standard and potentially health...

Restructuring Corporate Offenses: Government Appointed Panel Suggests in-house adjudication system

Special Courts and their Plight Special Courts are up to their necks deep in corporate fraud cases with serious offenses. In this mess of serious offenses, many routine procedural errors and lapses are piling onto the pending cases and cluttering the justice system for corporates. In a pursuit, to "de-clog" the system, a 10-man government-appointed committee chaired by Mr. Injeti Srinivas are looking to bring about radical changes by restructuring corporate offenses. This attempt also comes as part of larger efforts by the government to enhance the Ease of Doing Business and improving ROC compliances . The Ministry of Corporate Affairs has also made brilliant strides to promote faster company registration procedures with One-Day Company Incorporation with SPICe .One outstanding and radical change the panel suggests is the appointment of an in-house adjudication system to facilitate freeing up the workload on the special courts. Restructuring Corporate Justice It is c...

Social Media Marketing: Can you Trademark a Hashtag?

Can you Trademark a Hashtag? The relation between Social Media and a Hashtag Mainly it is used for social media Marketing purpose. The initiator has introduced hashtag with the intention to maximize the reach of the topic to the people and it is also a common platform for a topic. It has a capacity to grasp the attention of a large number of audience as a result of which it leads to a generation called #tag. Social media is emerging as an indispensable online marketing channel for the brand owners for over 10 years using #hashtag. Now, the most powerful weapon in the world of social media is of course #hashtag. This article will help you to know when and how can you go through the process of Trademark registration even if it comes to Trademark a Hashtag. Can You Trademark a Hashtag under Indian Trademark Act 1999? Of course, you can Trademark a hashtag just like other word or phrase which is directly connected to your product or services. There is a specific definition provid...

Nike's Colin Kaepernick AD: A "MEME" worth Billions!

Nike Believed in Something and Sacrificed Nothing Well, it's safe to say that the past 15 days or so have been quite eventful for major sportswear brand Nike. Unless you are just returning to civilization, you must have heard about an American controversy involving Colin Kaepernick and Nike's "Believe in something even if it Means Sacrificing everything" advertisement. This comes as apart of the "Just do it" campaign which is under trademark registration rules. Well, say what you will about the ad and how it has been popularized, it seems that Nike has benefitted massively from the advertisement as the sales of Nike's products are up by almost 61%. Staggering isn't it the amount of revenue generation a company can achieve with just a simple advertisement? Here's a tweet from the man himself Colin Kaepernick tweeted from his account on September 4th. An image which made Nike's Board of Directors extremely happy. Believe in some...

Demonetization and GST, The Nightmares of an MSME

Biggest Market Players: Demonetization and GST The past 2 years of 2016 and 2017 have been nothing short of path-defining years for major changes introduced in the management of finances and taxes in India. The first significant and somewhat controversial of these changes was the note-ban put into action on the 9th of November 2018. Another one of the big changes to the system was the introduction of the Goods and Services Tax (GST) Act on July 1, 2017. It's been more than a year since these changes were implemented and the general population seems to have adjusted their day-to-day activities accordingly. Some even acclaim the genius of these changes. However, MSMEs (Micro, Small, Medium Enterprise) were not as happy with the aftermath that followed the implementation of these huge changes in governance since credit exposure fell low and the frequency of exports fell drastically. MSMEs: Critical to business dealings in India Even In the age of Franchises and big...

5 Things that should be kept in mind before investing in mutual funds

Of course, the Stock market’s high and down can be a frustrating moment for new investors but it does not mean that we should take it as a gambling. If we invest without proper knowledge and advice in Equity  mutual funds  or the stock market, it may sometimes convert into gambling where we will be in a fix what to do and what not to do. Logically, one must take advice from the expert fund Manager to tackle your funds in the stock market. They collect money from investors and invest in stocks. In mutual funds, if it is a first time for the investors then it will be better to look at Systematic Investment Plans (SIPs) for building long-term wealth. One can start it just by having a minimum amount of Rs. 500 which allows an investor to buy units on a given date each month. Moreover, the basic advantage of a SIP is that the investors do not have to time the market.  In a volatile market, it will be beneficial for you, if you opt SIP. When a scheme’s net asset value is lo...